Your company is only as strong as the people in it.
I just watched Alex Hormozi’s video break it down beautifully: “Build the people, people build the company.”
This one line is the blueprint for thriving businesses. You see, culture isn’t just a poster with core values on the wall or a bullet point on the corporate website. It’s the engine that drives everything.
Why Culture Is Your Secret Weapon
When people feel supported and empowered, they bring their A-game. And that’s not just a feel-good statement. Gallup found that businesses in the top quartile of employee engagement see a whopping 21% higher profitability and 20% higher sales than their peers. That’s not magic—it’s culture in action.
So, why does culture often get pushed to the bottom of the priority list?
- It’s intangible – Unlike sales numbers or quarterly goals, culture can’t be quantified in a spreadsheet.
- It’s long-term – Building a great culture doesn’t happen overnight, and let’s be honest, we’re a quick-fix society.
- It’s everyone’s job – Culture isn’t just HR’s responsibility. It requires buy-in from leadership down to every employee.
But here’s where it gets interesting: the companies that crush it have a strong culture at its core. (Whether we like their culture or not, their sense of a culture within the company is very strong). These companies often invest in their people and give them the tools they need to grow. In return, employees give it their all—because they’re part of something that matters.
How to Build People and Fuel Growth?
Invest in Learning & Development: It’s not just about the job today; it’s about the potential tomorrow. Offer training, workshops, and growth opportunities. According to LinkedIn’s 2023 Workplace Learning Report, 94% of employees would stay longer at a company if it invested in their career development.
Create Psychological Safety: A study by Google revealed that psychological safety is the #1 factor in building effective teams. When people feel safe, they take risks, they share ideas, and they drive innovation.
Celebrate Wins, Big and Small: Recognition isn’t just a pat on the back. It’s a way of reinforcing behaviors that align with your values. And companies with a recognition-rich culture have 31% lower turnover, says Gallup.
The ROI of Building Culture
Still think culture’s a fluff topic?
Let’s talk numbers. Businesses with high employee engagement see 41% lower absenteeism and 59% lower turnover. The cost of losing a single employee can be up to two times their annual salary—a stat that hits hard when you think about it across your entire workforce.
So, if you’re tired of watching people come and go or struggling to ignite that passion in your team, it’s time to get serious about culture.
It’s the ultimate investment with a guaranteed return.
Ready to Build a Culture That Lasts?
Culture is a marathon, not a sprint.
And the best time to start was yesterday. If you’re ready to invest in your people and build a workplace they won’t want to leave, I’d love to help you get started.
Let’s talk about creating a culture that drives results and makes Monday mornings something to look forward to.
Book a free discovery session with us today, and let’s build something incredible together.
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