In corporate culture, it’s often the little things that have the biggest impact.
From a handwritten note to a thoughtful follow-up, the details tell your clients, partners, and employees exactly what you value. At Intandid, each contract comes with a personal note of appreciation—one small way we live our core value of “W*O*W” and remind clients of our commitment to their success.
It may seem simple, but these gestures reflect the values at the heart of a company’s culture, shaping a workplace people want to engage with.
Why Small Details Matter to Corporate Culture
Corporate culture doesn’t always mean sweeping programs or grand gestures.
Instead, it’s built day-by-day in the smallest of interactions, like the personal thank-yous, follow-ups, and genuine acknowledgments that show people they matter.
For example, HBR’s article Creating the Best Workplace on Earth dives into how recognizing and appreciating employees can fundamentally shape a positive corporate culture. It emphasizes the need to focus on small, daily actions that make people feel valued and connected.
When you focus on these “small details,” you send a powerful message. You demonstrate that relationships come first and that your organization’s core values are more than just words—they’re the principles that guide each connection.
Over time, these small, consistent actions create a culture that everyone, from clients to employees, can feel.
The WOW Factor: Making Core Values Tangible
How do you bring your core values to life?
This question comes from our clients again and again. How do we make these core values tangible?
Leaders often ask, because they are afraid that core values are not seen in action every day, and instead just a list on their entrance wall.
At Intandid, our value of “W*O*W” is about going the extra mile for ourselves, and others.
One example that we live it is by adding a personal note of thanks to each new or renewing client contract.
It’s not just about formality; it’s a small way of saying, “You’re valued.” For us, this note represents the personal connection we bring to every client relationship, showing that we’re here for more than just results.
When companies take these small steps to reinforce their core values, they create a lasting impression that goes beyond transactions. And when clients see values in action, it encourages them to model similar behaviors within their own teams.
Little Gestures That Speak Volumes
Think about the last time a business partner took the time to recognize you personally. Maybe it was a handwritten note or a follow-up email thanking you for your input. These seemingly minor gestures communicate that someone sees you as a person, not just a number or line item.
In a culture that emphasizes appreciation, people feel seen. It’s a subtle but powerful way to reinforce employee engagement, loyalty, and morale. When these small details add up, they create a workplace culture that people want to be part of.
The Impact of Consistent, Values-Driven Actions
When organizations consistently showcase their core values in small, everyday ways, they create a culture that people remember. In each interaction, you have a chance to leave an impression—one that builds trust and reflects your commitment to clients and employees alike.
At Intandid, our W*O*W* factor starts with something as simple as a handwritten note, a reminder that culture is all about the details. This little touch of personalization may be small, but it’s part of a larger commitment to making our clients feel valued and appreciated at every step.
What about you? What small detail can you add today that best reflects your core values?
If you’re looking to create a culture that leaves a lasting impression, remember: it’s not the grand gestures that define you. It’s the small details that build a meaningful, memorable corporate culture.
𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘬𝘦𝘦𝘯 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺, 𝘭𝘦𝘵’𝘴 𝘥𝘪𝘴𝘤𝘶𝘴𝘴.
𝘞𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘰𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘵 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦. Contact us today for a consultation.
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